This is something that most small businesses unfortunately under utilise, whereas the larger ones do tend to get it straight away. That’s making the most of emails related to the business’ website URL, and the ability to access these online through webmail accounts.
Well the good news is that it is easier to use than you think, and many good computer or website companies should be able to advice you on this.
In short, there's 3 aspects to this to understand:
1. Set Them Up
Yep, that simple, and most website hosting services nowadays will easily have this ability. And not usually with any great cost, as it's only the creation and management of it that can take some time afterwards.
You therefore just have to work out what actual names you'd like, often taking two forms. The first is individual people's names, often the first name and surname with a dot in the middle and aimed to be personal of course to an individual.
The second is a more generic one like accounts@ or info@ which is more for a department or area of a business in question. The great thing here is that in realty they can be just sent to certain individuals or kept as a generic department mailbox, whatever suits best behind the scences.
2. Access Through Webmail
So when you have these set up, you can access these online through a particular website link. Although these can be a completely different one to your website, it's handy to set up a divert from your website so that people can easily get there, for example /Webmail straight after the main website name.
However you get there, just type in your email and password and voila, you're in. You should now see a usual email account with inbox, sent box, and whatever folders you want set up.
And to really put the icing on the cake, you can set up unique names on the account as an auto signature and 'from' display name for when people receive an email from you.
3. Divert to Your Own Email
Okay, things get really clever now by being able to divert one of these special emails straight to your own personal one, or any other for that matter.
So a fancy looking info@ email can be pinged straight to your own bog standard say gmail account, meaning that you immediately see every email that arrives without having to log in to the Webmail account every time. Great for small businesses where you can easily see on say your mobile phone on the move.
However one down side is that when you reply to any such emails it will comes straight from your personal email which won't look so great and may cause privacy issues, but hey you can always log back into the Webmail account to send these if you wish.
Making the Most of Website Emails
So make the most of your website name and get some great looking emails that look professional on adverts rather than your own personal one.
After you've chosen the right names, get these set-up with your hosting provider and start wheels in motion. You then just need to get the right balance between Webmail use and private-email use of these.